Broadcast Television

KQED Public Television

How a Public TV & Digital Media Powerhouse Got a New Home

When KQED decided it needed a new home and a fresh approach to Media Asset Management, it turned to ALT Systems to help.

The simultaneous challenges of moving a broadcast and digital media icon, changing asset management workflows, and handling a global pandemic.

KQED is one of the largest public television broadcasters in the United States and a leader in creation and distribution of digital content for web and mobile platforms. From the highly acclaimed 4K science series Deep Look, to insightful local news and information programming, KQED’s Digital team has a demanding post-production schedule reliant on high speed editorial storage and efficient media lifecycle orchestration.

When KQED decided it needed a new approach to Media Asset Management, the station turned to ALT Systems to help. In addition, the need for a new MAM coincided with relocation of digital, TV and radio operations to a temporary facility while the main headquarters was renovated. KQED also tapped ALT Systems for Program Management coordination so relocation decision s could be made and implemented with a minimum of disruption.

“KQED’s broadcast division was reliant on Avid Media Composer, Nexis storage and Media Central Production Asset Management,” according to ALT Systems Chief Technology Officer Sig Knapstad. “Their Digital content creation team used Adobe Premiere and After Effects, and had a Media Asset Management system that was falling short of user needs.”

ALT Systems added InforTrend high-speed Network Attached Storage, upgraded KQED’s transcoding and archive systems, and brought a new media asset management workflow online for both the TV and Digital content teams. All this happened during the global COVID-19 pandemic, requiring careful Project Management oversight and scheduling.

The end result is a brand new television station and digital media content creation headquarters that will serve KQED and its audience for years to come.
Request A Quote

“ALT Systems deployed a new MAM platform, added InforTrend high-speed Network Attached Storage, and expanded KQED’s Telestream and Xendata LTO archive systems.

We also played a key role in coordinating the efforts of both KQED’s engineering team and multiple technology suppliers, including the hardware systems integrator in charge of moving equipment.”

Brian Botel

ALT Systems Vice President of Business Development